• Phil


Updated: Nov 14, 2018

The elevator stops at floor 16, and a tanned and shiny gentleman walks in. His perfectly circular belly was putting some seriously serious tension on the button line of his shirt. Eying me up and down, he pats his protrusion and asks: “What to do with this?”I looked down at his belly, and then at the backlit metal numbers. I realise I have the time it takes to traverse seven floors to answer his question. Nevertheless, I did it in one.

Me: Isopure.

Him [looking down]: It will work on this?

Me: Yes. [awkward silence before the door flings open and I step out to freedom].

It’s quite easy to separate tyre kickers from those who genuinely want to make a change. Had be been in the latter camp, I would have gladly stopped and given him the information, but this was not the man that stood before me. Here was an opportunist, that fortune had locked inside a steel box with a gym rat. He had 7 floors to kill, so he thought he’d chance his arm.

Time is precious, one mustn’t squander it patting stray dogs, when there is zero chance of the dog taking any action. I’m reminded of the scene in a few good men when Jack Nicholson shouts at a Tom Cruise in the dock. “What do you want?” TC replies “I WAN’T THE TRUTH!!” And Jack fires back with “You can’t handle the truth.” This man was a rotund Tom Cruise… he couldn’t handle the truth. He wasn’t interested in a systematic castigation of his current lifestyle, or an earnest POA involving months of deep-rooted behavioural change. He wanted a short cut, a quick fix, a magic pill – preferably cookies and cream flavoured.

Let me not drop a bombshell: All the Isopure in China isn’t going to help this guy. That’s obvious. But why did that guy take the information as if I’d just given him The Secret? Why do so many people give such hefty credence to protein shakes when it comes to the health equation? “What protein shake do you use?” is the most posed questions in all athletic pursuits. Take a moment to consider the sum total of your efforts in these last 2 weeks of the Challenge. Recall the sweet agony of a CF class - music blaring, heart pounding, suffocating in a r