• Phil

The Art Of Counting Calories

Updated: Jan 10, 2019



One of the questions we constantly get of our Food Boxes is "can you provide the calorie details?" We never do. This can lead to a bit of an awkwardian sitch because prevailing wisdom states that if you want to get seriously healthy with your food, you need to know how many calories are in it. To make matters worse, counting calories works. So then, why the hell wouldn't a company that bills itself as a paragon of health and wellness provide those pesky little digits?

There are several good reasons NOT to adopt calorie counting as a method of achieving the body of a Trojan.


1) It focuses on numbers, rather than the food. Quality of calories is more important than quantity of calories. You should constantly be looking for foods that are real, whole, and close to their natural state. When an egg becomes “155 calories,” it ceases to be an egg, and is now forced to compete with any other substance that has a similar caloric score. Equal calories does not mean equal foods. Eggs and Twix are not the same - the latter will invoke a fat storage environment, while the former will provide you with a pelvic thrust of proteiny goodness. But when you're counting calories, none of that matters - it's just 155 vs 155. Equal under the eyes of the law. We adopt the position that all foods are fair game, as long as they fit within your calorie calculations. But that's absolute bull scheisser. The artwork for this vlog is rather pertinent here, counting calories would vindicate Coca Cola over and above fresh orange juice. Now to be fair, both drinks are a disaster, but there are levels, and I know which one I'd rather thrust down the old esophagus.


2) It’s completely unsustainable. As my late, great grandmother once told me: an unsustainable eating system is about as useful as a windscreen wiper on a goat's bumhole. In my entire career, I've met hundreds of people who count calories. Not once have I met someone who did it permanently. Most manage for a few weeks, and in stubborn cases months, but I know not one single person who has made it farther than that. There’s a very good scientific reason for this…. COUNTING CALORIES IS A HARROWING PAIN IN THE A*S. 300 calories of carbohydrate each day??! Peeeerlease! How long is that going to last? Counting calories is a technique for achieving a certain look for a specific moment in time (think hyper-tanned men on stage, bedecked in orange budgie-smugglers, having their bodies scored by other men). Using maths to calcul